SPI has created some memorable half hour DR programming that helped propel some of our past clients to the top. Half hour program production obviously gives you more call to action time than a traditional :30 second broadcast spot. We have covered many landscapes with DR from traditional car dealerships to the mortgage industry, creams and lotions and even panty hose. But what sets us apart is that many of our programs are less late night info-mercials and more prime-time info-tainment.
Case in point; SPI created a very successful dealership campaign that crossed car sales and Spanish soap opera that generated not only a fan base, but helped catapult the dealership to new heights, and also helped our actress gain notoriety as the Fox Valley girl. (Especially endearing when out in public we’re sure.)
Second example; A parody of the network show Fear Factor called Credit Factor! What would contestants with bad credit willing to do to get a great deal on a vehicle? Are they willing to walk a tightrope suspended above a rocky gorge? How about bobbing for a set of car keys…in a coffin full of live rats? (Our prop department had a field day with that one)
We can produce a variety of programs with your goals in mind. Let us know how we can help.