Our Work

New Americans Initiative

State Government / Broadcast

Challenge: The Illinois Coalition of Immigrant and Refugee Rights had to create a TV spot that would last a few years and be designed to communicate, via television, upcoming citizenship drives and related information.

Solution: SPI-tv Media created a series of spots that communicated different messages based on the need, at its central core the message for legal residents to sign up and become citizens. This Spanish language spot has aired on both Telemundo and Univision since it's inception in 2005 along with companion radio spots. We continue to provide this state organization with all their broadcast needs.