Challenge: This event took place every last Tuesday of the month and was geared to promote new music. A favorite with the locals, record companies, and radio promoters. We needed to capture the essence of the event as well as its successful nature.
Solution: Tower Records meets MTV; the video definitely captured the 'fun' nature of prize give-a-ways and great company. It helped the event get the promotional recognition from record companies and local radio stations; a wild success. The video also became part of an online web promotion campaign.